The Story of the New Purple Tiger
We have a new Cortland Purple Tiger to coordinate with the “new” Cortland Enlarged City School District! Our new tiger logo is part of an effort to brand our school district.
The process of creating a new tiger logo began with a comprehensive evaluation of all the tiger images and logos that were in circulation throughout the district. In total, our search evaluated over 20 distinctly different tiger logos that had been in use! With such variety, we knew we would need to do some work in order to have one logo.
After evaluating what was currently in use and developing a vision for our future logo, we began to reach out to professional graphic design companies. In Cortland, we are lucky to have the company Graph-Tex, who graciously volunteered their services at no cost to turn our vision into reality! Their graphic design team, comprised of Brent Riley, Tim Collins, and Justin Cook, designed not just one, but three unique tiger “families” to evaluate this past spring.
Tim Collins, of Graph Tex said, "each design family was hand drawn and completely new. Once we selected one, we crafted the tiger into smooth linework and shapes. We created a unique custom designed tiger that gives CHS a mascot of their own."
We presented these three different options to our school community and students in order to gain their input. The results of our community and student feedback narrowed the choice to one design. The Graph-Tex team then finalized the brand image and provided us with black and white, grayscale, and color versions of the new logo. The new tiger comes in two forms: a headshot and a full body image. We are thankful to have such talented graphic designers right here in Cortland and we greatly appreciate their hard work on this project. We thank them and we thank Graph-Tex for their generosity! Our Superintendent, Michael Hoose, echoed this sentiment by saying, “I really appreciate the help of our community partner graph Tex for the design and all the input from staff, students and the community transition committee.”
From now on, we're asking all boosters, teams, clubs, and organizations that are affiliated with our school district to use these logos and to discontinue the use of any other logos they might have used in the past.
Access to the logos is available on the style guide page at our website. Please use the official tiger or paw print for any and all uses on apparel, signs, publications, newsletters, and social media. Thanks, in advance, for helping us to create one, unified district!